HARLEY-DAVIDSON
Black Label
Key Apparel Graphics
BY KUSTOM KULT 
Black Label: Alternative HDMC
Black Label appeals to a younger, more alternative-minded HARLEY-DAVIDSON customer- brand loyal to the tribe, but wants something more progressive, unique and with more 'tude than the core motor gear has to offer.

Brand Vibe
For many years now, we've had the privilege to contribute to building the brand purpose and personality for Harley-Davidson Core and Black Label Lines by supplying design direction, trend consulting and kustom artwork for apparel and accessories.
 
Stoked to work directly with the Global Creative Director of Harley-Davidson apparel.
 
KUSTOM KULT continues to be focused on maintaining the authenticity of the brand experience for both the Core and the Black Label line.

All design © Harley-Davidson. All Rights Reserved.

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