HARLEY-DAVIDSON + SHE DEVIL
Black Label + Womens
She-Devil Series
BY KUSTOM KULT
He-Devil Deserves a She-Devil
Hot on the heels of the success of the Mens H-D Black Label "Live to Ride- Ride to Live" series featuring the DEVIL character, HARLEY-DAVIDSON asked us to create a SHE-DEVIL character to complete the Womens Black Label Line. Stoked to oblige, we conjured up a Princess of Darkness- steeped in the fully vintage roots of H-D flavor and blazing in sell-through at retail...
Authentic Brand Cred
For many years now, KUSTOM KULT has contributed to building the brand purpose and personality for the HARLEY-DAVIDSON Black Label line by supplying Design Direction, Trend Consulting and Artwork for apparel and accessories.
KUSTOM KULT continues to be focused on maintaining the authenticity of the brand experience but, for the Black Label demographic, venturing beyond the "look and feel" of the traditional core H-D apparel and accessories.
Ol' Skool Vintage – Hand Drawn Back Then, Hand Drawn Now
THE SHE-DEVIL RIDES FREE!
Hand Drawn Motorcycle Art
The She-Devil Returns
Since the first She-Devil resonated so well with the MKE tribe we were asked to conjure up a fresh interpretation of Beezlebub's "Ball-N-Chain" to ride once again. Hellaciously fast sell-through at retail made her another story of success in this fashion after-life. Props out to her stylist for the "up-do" and new fiery extensions...
NO CAGES for this hot-headed Demon-ess.
NO CAGES for this hot-headed Demon-ess.
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