BAD BOY MMA
Bad Boy Club
Bad Boy Club
Brand Mark
DAVE PARMLEY / KUSTOM KULT STUDIO
DAVE PARMLEY / KUSTOM KULT STUDIO
ERIC RUFFING / TRIGGERLAB STUDIO
Tough Guy From The 80's Is Back
If you recognize this logo above (or one of the originals seen below) from back in the day, then you already know the reputation that precedes it. Tough Guy from the '80s is back and here to kick some milennial ars.
Stages of evolution of original versions of the BAD BOY CLUB logo circa 1980's
Ol' Skool Club
Owning the license for the original BAD BOY CLUB logo, BAD BOY MMA stoked us by sending over the classic "flexing dude" art that was inked onto many bulging biceps of the era, harkening to back-in-the-day when I had the privelige to Art Direct for surf industry icon O'Neill Wetsuits and Sportswear.
Nu Skool Club
BAD BOY was looking to us to bring the brand vibe forward as a relevant symbol for the new young men's trend as a shock brand they were developing to leverage the success of the MMA franchise into a broader market and retal distribution. The underlying objective was to maintain the integrity of the original logo version for the equity of it's epic iconic reputation...
My fav version– Too evil? Nawwwwwwwww.
Evolution– Not A Revolution
Something about those hollow eyes above that just makes this guy killer-scary-cool. We presented mild-to-wild to , with different eye/brow shapes, styles and sizes, hair styles and stylization and spiked wrist bands. We went through many explorations of typography including more urban street, black letter, and the version above - kinda "MC Club Rocker meets CBGB." We also wanted to maintain the hand drawn feel of the original without the "naiive art" execution. Eventually the final direction was deemed most valuable as an evolution and not a revolution. Makes good marketing sense.
We are honored to have had the oppotunity to put a pencil to this little slice of history. The "Club" is now open for you to join, and be a part of the next chapter in the story... And this new logo can go on your other bicep!
THE NU DUDE
NU FINAL LOCKUP VERSION
