CERTAIN AFFINITY
AGE OF BOOTY TACTICS
AGE OF BOOTY TACTICS
Game Identity
DAVE PARMLEY / KUSTOM KULT STUDIO
DAVE PARMLEY / KUSTOM KULT STUDIO
Surrender The Booty!
Avast! 'Tis almost time to hoist the black flag once more and set sail on a new adventure that will float yer boat, shiver yer timber and slake your thirst for booty!
Avast! 'Tis almost time to hoist the black flag once more and set sail on a new adventure that will float yer boat, shiver yer timber and slake your thirst for booty!
We Arrrrrrrrrr Not Strangers In These Waters
My good friend Max at Certain Affinity and I go back to the BUNGIE heyday of the gaming world, with gaming legend and then, fearless leader of Bungie, Alex Seropian. Max dominated with his time at BUNGIE and then decided to start his own CERTAIN AFFINITY, now renowned for their work on HALO, Call Of Duty, Crimson Alliance, Left 4 Dead and, of course, Age of Booty.
A New Logo For A Sequel
Max and "Mike the Madman" at CERTAIN AFFINITY presented me with the game logo for the first game in the Age of Booty series, and asked me what I would change. We talked at length about the existing logo and how we'd all like to see the lettering design evolve, while still keeping the flavor and equity of the fiirst game identity. Another requirement was the addition of "TACTICS" into the logo design. This was meant to work as being adaptable to additional forthcoming sequels with the appropriate new name also being able to work into the logo in the same way. The buccaneer banner idea seemed obvious as a great way to create an updatable space for the game series names as it will continue to live on, and is visually the perfect Pirate theme vibe.
ORIGINAL LOGO FOR THE FIRST GAME
Inspiration From A Previous Title I Did For Bungie
I immediately harkened back to the MYTH game identity that I developed with Alex Seropian of whilst he was at the helm of Bungie, breeding ground for Max. We liked the feel of this letterform design and wanted to capture some of that in this AOB design, as seen in the MYTH series box art here down below the original AOB logo.
I immediately harkened back to the MYTH game identity that I developed with Alex Seropian of whilst he was at the helm of Bungie, breeding ground for Max. We liked the feel of this letterform design and wanted to capture some of that in this AOB design, as seen in the MYTH series box art here down below the original AOB logo.
The Original AOB logo is seen just below, with the lineup of fantastically conceived and illustrated game characters.
Dang I do so dig designing this kind of logo- hand crafted letterforms like this feed my soul.
Big props to Max & Mike at CA- thanks so much for the opportunity to work with you guys on this killer project! Yes- there will be more!
Dead - Men - Tell - No - Tales
And Get No Booty...
Check out the good stuff at CERTAIN AFFINITY
Check out the BUNGIE Game Packaging at KUSTOMKULTSTUDIO.COM
Check out more LOGOS + LETTERING at KUSTOMKULTSTUDIO.COM
Check out the BUNGIE Game Packaging at KUSTOMKULTSTUDIO.COM
Check out more LOGOS + LETTERING at KUSTOMKULTSTUDIO.COM
