ELEMENT
"ICONS" Series
Team Rider Branding
DAVE PARMLEY / KUSTOM KULT STUDIO
Legendary Team: Icons Among The Sport
ELEMENT co-founder Johnny Schillereff asked Dave Parmley & Eric Ruffing, to create a series of logos for their legendary team riders, BAM Margera, Mike Vallely, Bucky Lasek and Chad Muska. This special edition graphic recognizes them as ICONs among the sport. Each design was to be be screened on the top of the deck in each applicable rider series.
Uniquely Different Rider Personalities


It was important for each design to effectively express the uniquely different riders personalities, beliefs and styles. For example, BAM digs the winged creatures of the night we call bats and is notorious for his medieval decorating flair involving creepy castles and old-world heraldry.

 Each ICON also had to make use of the ELEMENT tree logo as well as work as an obviously cohesive series that could be built upon with future riders. Eric & I were super-stoked to work with Johnny, Yvette, Todd, Mark and all the good peeps at ELEMENT.
 Below are final ICON Series logo designs, print ad campaign concepts, web application and product graphics.

Responsibilities for this client included:

• Project Management
• Art Direction
• Design and Production
• Skate Deck Designs
• ICON Series Logo Design for:
     + BAM MARGERA
     + MIKE V  (co-designed with Eric Ruffing)
     + BUCKY LASEK
• Custom font design.
 
See more ELEMENT at KUSTOM KULT STUDIO

See X GAMES skate deck art at KUSTOM KULT STUDIO

See BELL Helmets Collab at KUSTOM KULT STUDIO
↑ZIP BACK UP TO TOP