Kustom Kult - GIANT BICYCLES + Product Graphics

GIANT BICYCLES

Helmet Line Graphics
DAVE PARMLEY / KUSTOM KULT STUDIO

TRIGGERLAB STUDIO

* Bicycles' Overall Helmet Sales increased 20% with the new line of graphics designed by KUSTOM KULT STUDIO / TRIGGERLAB STUDIO

From High End MTB Through Jr's First Melon Bucket

GIANT came to us to bring their global helmet product line a more progressive, timely and relevant graphics update. From their downhill helmet, high end mountain bike and road lids through Jr's first melon bucket we did the entire run.

Each Category Is A Different Riding Experience

We presented trend analysis by category and working closely with their product line manager, who also had a good pulse on competitive trends in design and color, developed a plan of attack for the full range of designs required.

Each helmet category is a different riding experience for each customer, and requires a thorough knowledge and understanding of what that particular segment of bicyclist can relate to. To use (or not use) patterns, texture, multi-color or more subtle and monochromatic color, is all dictated by rider demands and industry trends. Then by dimensionally visualizing and executing the wrap of the graphics to the character of each helmet- the lines, surface area, venting and details (visor, mouthpiece, trim, liners, vents and straps) the helmets begin to come alive. All of these considerations combine together and evolve through each stage of proto-typing to finally create the "perfect storm."