HOT WHEELS
"MOTO" Product Line Logo + Toy Graphics​​​​​​​
KUSTOM KULT
Endemic Industry Expertise
When HOT WHEELS wanted help creating the logo for their new MOTO line of MX toys they came to Eric Ruffing & Dave Parmley, because of their expertise and design experience in the highly endemic Action Sports industry. Dave & Eric's roots in Action Sports along with working with industry giants like ELEMENT Skateboards, X GAMES, BELL & GIRO Helmets, O'NEILL and GIANT Bikes has built our history of successful line branding.
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Along with the Product Line Logo for MOTO we created the toy motorcycle graphics (see below) for over 15 products within the line. 

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