HOT WHEELS
Dragstrip Demons
Product Line Logo
KUSTOM KULT STUDIO
Nostalgia Drag Racing– The Glory Days Of Old
"Hot Wheels® celebrated vintage Funny Cars, Top Fuel dragsters, factory experimentals, fuel altered and super stock vehicles. They are roaring back this year, with a Hot Wheels “newstalgic” twist. Besides Drag Strip Demons™ in the classic style you love, you’ll find castings of some of the most popular cars on the drag racing circuit today. For the first time, new and old together, celebrating ordinary heroes strapping themselves in and transforming into daredevil drivers, hurling down the track at super-high speeds! Earn your draggin' rights here."

Create A Logo With A Big Personality Inspired By The Era
Working with HOT WHEELS, Dave Parmley and Eric Ruffng, while at 13THFLOOR, were asked to create a logo that has a big personality and is characteristic of of 70's dragster & funny cars of the era. As one of the signatures of a 13THFLOOR design, all lettering was completely hand drawn and "Kustomized" with a nod to the style of the era.

To learn more about Drag Strip Demons visit the Hot Wheels site.
See the HOT WHEELS VIntage Racing Project at KUSTOM KULT STUDIO
See the HOT WHEELS Motorsports Project at KUSTOM KULT STUDIO
See the HOT WHEELS Import Showdown Project at KUSTOM KULT STUDIO
See the HOT WHEELS MOTO Project at KUSTOM KULT STUDIO

ZIP BACK UP TO TOP