RETRO
Brand Mark
KUSTOM KULT
TRIGGERLAB STUDIO
TRIGGERLAB STUDIO
The strength and stylization of the "R" icon demanded the use of a simpler font style for "RETRO" to be able to complement rather than compete. Even though simple, the logotype had to still be interesting enough to stand on it's own. We then tried to work the "R" from the icon into the "RETRO" logotype, and found that it worked well with the other letter forms as a consistent font. However, was using this "R" in the logotype too redundant when locked up with the "R" icon?
Final art included the "R" icon with PDX lockup. Additional finessing of the letter forms with a radiused top that contrasts the sharp angles and echoes the feel of the "R" icon helped unify the letterforms as a font and added more uniqueness to the brand mark.
Super-stoked to partner with Roger & Gene @ RETRO on crafting their new brand mark. PDX ROX! Thanks again guys- time now to ride over and get that grilled gourmet Peanut Butter Thai Spice sandwich on 23rd! Oh yeah. Only in PDX...
You're all signed up. Stoked and thanks!