SHORTTRAX
Logotype Update
DAVE PARMLEY / KUSTOM KULT STUDIO
Logotype Update
DAVE PARMLEY / KUSTOM KULT STUDIO
Making A Good Idea Better
"Shorttrax is a professional networking tool that helps you tap into the hidden job market by identifying your inside connections to great opportunities."
Dave Parmley worked closely with Liquid Agency to evolve this logotype concept from a Silicon Valley Tech firm, that was originally developed in-house. The goal was to craft this logotype into a more appropriate and relevant product identifier. KUSTOM KULT STUDIO was sought out by Liquid Agency, who with their high expectations, chose us because of our "expertise out of experience" in the subtleties of working with letter forms, how they relate to each other, and our sense of how to design a logotype that is both relevant and successful within it's specific brand environment.
Dave Parmley worked closely with Liquid Agency to evolve this logotype concept from a Silicon Valley Tech firm, that was originally developed in-house. The goal was to craft this logotype into a more appropriate and relevant product identifier. KUSTOM KULT STUDIO was sought out by Liquid Agency, who with their high expectations, chose us because of our "expertise out of experience" in the subtleties of working with letter forms, how they relate to each other, and our sense of how to design a logotype that is both relevant and successful within it's specific brand environment.
See more BRAND IDENTITIES and BRANDING at KUSTOM KULT STUDIO
See more LOGOS and LETTERING at KUSTOM KULT STUDIO
