X GAMES
Product Graphics
Deck Art
DAVE PARMLEY / KUSTOM KULT STUDIO
DAVE PARMLEY / KUSTOM KULT STUDIO
Over 120 Unique Works Of Art
To slap you upside the melon and to bring forth yet more brand personality of the X GAMES was our mission in developing our 2nd year of product artwork for their licensee. Dave Parmley and Eric Ruffing, formerly with 13THFLOOR, were responsible for over 120 unique works of art and graphics for the X GAMES product line, including Deck Line groups Logos, Decks, Shoes and Moto-X toy designs.
Here is one of the product groupings I personally adorned with carefully devised yet psychotic graphics.
Here is one of the product groupings I personally adorned with carefully devised yet psychotic graphics.
Keeping It Fresh
Our client presented us with a challenge to produce designs that appear to be created by a multitude of uniquely different artists, designers and studios. Talk about keeping it fresh! While delivering appropriately on trend and retail correct assets, we focused on crafting our "Keep it Kustom" vibe into every design, as usual, never using clip art and even hand drawing the bulk of the Kustom Kreations.
Original Collections
With line themes like Sk8 Vintage, Skulls, Creatures, 80's, Day of the Dead, Grunge, Crazee Carney, Interpretive X GAMES type and more, we had a friggin' awesome time "having at it" with this plethora of original collections. I do so always dig having the opportunity of being a part of the amazing world of Deck Art.
Responsibilities for this client included:
• Project Management
• Art Direction
• Design, Illustration & Production
Responsibilities for this client included:
• Project Management
• Art Direction
• Design, Illustration & Production
See the ELEMENT Skateboards ICONS Project at KUSTOM KULT STUDIO
KUSTOM KULT STUDIO
